2010 PWA Advertising Partner Survey

How did you hear about Parent:Wise?: *

Picked up the magazine

From clients

From other businesses

Received a call from a Parent:Wise sales executive

Other (please explain):

Another way that you initially heard about PWA.

How would you rate the quality of the Parent:Wise Austin Print Magazine?: *

	Excellent	Very Good	Good	Below Average	Needs Significant Improvement	NA
Editorial
Quality of Articles
Layout and Design
Article Topics
Editing
Product Reviews (Cool-or-Crummy, Books)
Print quality

Do you have any suggestions for improving the magazine?:

If you advertise or have advertised in PWA what was your experience?: *

	Excellent	Very Good	Good	Below Average	Needs Significant Improvement	NA
Communication with the PWA Team
Response to your advertisement
Advertising Pricing
Quality of the advertisement that we built.
Experience with the sales team
Quality of clients generated from advertisements
Your overall experience
Our attention to detail

Comment on your experience.:

Other areas not listed above.:

Please compare your experience with PWA to your advertising experiences with other companies.: *

	Superior	Above average	About the Same	Below Average	Significantly Worse	NA
Overall experience working with sales team.
Overall experience working with web team.
Quality of ads built by PWA
Quality of website.
PWA Advertising options
Quality of printing.
Placement of advertisement in PWA magazine.
Communication with PWA team
Quality of customers generated by PWA
Overall experience working with editorial team.
Quality of print layout and design.
Quality of articles in PWA
Distribution
Number of customers generated by PWA
Responsiveness of PWA to questions/problems.
Web Pricing
Overall experience working with design team.
Print Pricing

Other comments.:

How do you measure the success of your advertising?: *

Ask clients where they heard about my company

Track web hits with a custom portal in my print ad

Wait for clients to volunteer where they heard about my company

I ask clients what magazines, newspapers or other media they read and/or watch.

I use my gut impression

I don't really do any tracking, but I would like some help in doing this.

Other measures:

Other print media:

Please indicate the value in promoting your company in the following ways. : *

	Extremely valuable	Valuable	Somewhat valuable	Some value	No value	NA
Online banner ad
Print ads in the magazine
On-Line coupons
Online tower ad
Online Resource Directory link
Signups for free giveaways from your company
Ad in our monthly eNewsletter
Print coupons
Direct-email offers from your company to our clients
Items in our Goodie Bags given out at events.

Do you have any other suggestions for locations you’d like to see the magazine distributed? :

Parent:Wise is distributed at more than 550 locations throughout Central Texas, including all Randalls grocery stores, all libraries, all recreation centers, doctor and dentist offices, after-school enrichment locations, and many public and private schools. Please provide other locations you would like to see Parent:Wise Austin.

Tell us what we can do better!:

We here at Parent:Wise are committed to publishing a strong magazine. To help us in that endeavor, we would like your thoughts on how to make the magazine more appealing to both readers and advertisers. Please tell us your suggestions!

Please provide any additional comments or testimonial.:

Email Address:

If you would like to be enrolled in our drawing for a free, ¼ page ad, please enter your email address below. Please be assured that we never share your email information with any outside source.

2010 PWA Advertising Partner Survey

May 2012 Issue

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